Question: When you purchase a book on Amazon, you generally have two choices: buy it directly from Amazon or purchase it through Amazon but from a

When you purchase a book on Amazon, you generally

When you purchase a book on Amazon, you generally have two choices: buy it directly from Amazon or purchase it through Amazon but from a third-party vendor. If you go the direct route, Amazon has already purchased the book from a publisher and is holding it in an Amazon fulfillment center-the interaction between Amazon and the publisher is a transaction. If you take the third-party route, Amazon acts as an agent for the supplier and takes a commission of about 10 percent of the value of the merchandise for the right to sell it on Amazon's platform the interaction between Amazon and the supplier is a transaction. B2B; B2B B2C; B2C O B2C; B2B O C2C; B2C B2B; C2C

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