When you write a marketing plan, you should also include a section on implementation, evaluation, and control _________________.

		since this is required by federal law
		because this section includes the goals of the company
		since competitors need to see what metrics the company will use to evaluate its business
		since this is typically required by the accounting department
		because this will help make sure the plan is used by the organization

The purpose of Ansoff's Strategic Opportunity matrix model is to help a company _____________________________.

		explore ways in which it can grow its business
		evaluate and compare the businesses the company is already in
		rank the opportunities identified in the SWOT analysis
		develop a plan for deciding which of its businesses a company should sell or keep
		evaluate the overall mission of the company