whenever it possesses the most profitable business model in the industry and can satisfy shareholder expectations better than its competitors

when it consistently achieves both its long$-$term and short$-$term strategic and financial objectives

when it is able to produce better products for fewer costs than its rivals

if it can translate its vision, mission, and values into a well$-$crafted strategy

when elements of the strategy give buyers lasting reasons to prefer a company's products or services over those of competitors