Where on the Marketing Funnel would you place your participant from the in-depth interview you completed?...

 

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Where on the Marketing Funnel would you place your participant from the in-depth interview you completed? Why? What are the two most commonly used forms of qualitative research used in industry? Optional Further Reading: Here is a link to the GRIT report which summarizes the current trends in the marketing research industry if you are interested in reading more. https://www.greenbook.org/mr/grit/ Why would you choose an in-depth interview and why would you choose a focus group? (2-3 sentences) What are 5 things that a moderator can do to help people feel comfortable and open? Where on the Marketing Funnel would you place your participant from the in-depth interview you completed? Why? What are the two most commonly used forms of qualitative research used in industry? Optional Further Reading: Here is a link to the GRIT report which summarizes the current trends in the marketing research industry if you are interested in reading more. https://www.greenbook.org/mr/grit/ Why would you choose an in-depth interview and why would you choose a focus group? (2-3 sentences) What are 5 things that a moderator can do to help people feel comfortable and open?