Question: Whereas basic attribution modeling can be flawed and inaccurate, what does advanced modeling do that improves upon this? considers each media channel in isolation tell

Whereas basic attribution modeling can be flawed and inaccurate, what does advanced modeling do that improves upon this?
considers each media channel in isolation
tell what the last thing people clicked on was
consider the interactions of touchpoints across marketing channels and devices
decrease accountability to media planning
Whereas basic attribution modeling can be flawed and inaccurate, what does

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