Question: Whether a broad differentiation strategy ends up enhancing a company's profitability depends mainly on whetherSelect one: A buyers are prone to shop the market for
Whether a broad differentiation strategy ends up enhancing a company's profitability depends mainly on whetherSelect one: A buyers are prone to shop the market for sellers offering the best price. B buyer switching costs are low and customer loyalty to any one brand is low. C most buyers have similar needs and use the product in the same ways. D many buyers view the product's differentiating features as having value. E most buyers accept the customer value proposition as unique and the product can produce sufficient unit sales to cover the costs of achieving the differentiation.
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