Whether a maker of action cameras is charging an average wholesale price for its models that makes its price competitive with the prices being charged by rival companies in the region is determined by

whether the average wholesale price for its camera models is within $$20$ of the regional average wholesale price. All companies with average wholesale prices within $$20$ of the regional average wholesale price are considered to be price competitive; all other companies are considered to be charging average wholesale prices that are NOT competitive. the percentage by which its average wholesale price to camera retailers in a region is above or below the regional average wholesale price. The bigger the percentage by which a company's average wholesale price is below the regional average, the greater is the company's price competitiveness and price$-$based competitive advantage; conversely, the bigger the percentage by which a company's average wholesale price is above the regional average, the weaker is its price competitiveness and the greater is its price$-$based competitive disadvantage vis$-$a$-$vis rivals.

the percentage by which its average wholesale price in the region is above the region's lowest$-$priced camera brand. how favorably the average wholesale price for its camera models compares to the average wholesale camera price being charged worldwide.

whether its average wholesale price is at least $$50$ below the average wholesale price of the highest$-$priced camera brand in the region; all companies with average wholesale prices $$50$ or more below the price of the highest$-$priced company are considered to be price competitive. All other companies are considered to be charging average wholesale prices that are NOT competitive.