Question: Whether an individual is considering a purchase for personal or household use, or an organization is buying for its own use or for resale, the
Whether an individual is considering a purchase for personal or household use, or an organization is buying for its own use or for resale, the individual or organization would be considered
an end user.
a potential distributor:
a prospective customer.
a dualpurpose marketing decision maker.
an informed buyer.
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