Which accounting concept needs to take precedence when accounting for the cost of advertising which is expected to significantly enhance the sales in future years? O a. Conservatism concept O b. Matching concept c. Consistency concept O d. Neutrality concept Normative accounting theories and research seek to: a. All of the given options are correct. b. Describe what is normal, or generally accepted, practice CC. Prescribe particular approaches not driven by existing practices d. Explain and predict particular phenomena based on observation Which type of accounting helps the management to plan, evaluate, and control an organization's operations? a. Managerial accounting. O b. Financial accounting. c. Taxation accounting. O d. Auditing and Assurance.