Which action element is required for successful Marketing $($Big M$)?$

Multiple Choice

remembering the fact that the marketing department is where Marketing $($Big M$)$ takes place

finding somebody at the lower level of the firm to consistently champion this Marketing $($Big

creating market$-$driven, not market$-$driving, strategies

ensuring that everyone in an organization understands the concept of customer orientation

aligning all internal organizational processes and systems around the product