Question: which approach is better - global standardization or adaptation? Is there an alternative to either strategy? Next, discuss the strategies firms adopt to market their

which approach is better - global standardization or adaptation? Is there an alternative to either strategy? Next, discuss the strategies firms adopt to market their products in overseas markets.

Are some products/services better suited to global standardization and others to localization or customization? Yes or no. Why? Give examples.

Finally, describe the different modes of entry available to firms as they contemplate international marketing. As you examine modes of entry available to firms, examine the pros and cons of each entry mode method.

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