Question: Which approach to analyzing the organization's competitive position involves positioning the organization and its competitors along a two - axis grid according to the variables

Which approach to analyzing the organization's competitive position involves positioning the organization and its competitors along a two-axis grid according to the variables that the two axes represent?
a) Competitor-oriented analysis
b) Customer-oriented analysis
c) Perceptual mapping
d) Market mapping
Which approach to analyzing the organization's competitive position involves positioning the

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