which are not creating much value from the business perspective but are needed by the stakeholders. Also, many of the important future CSR projects may not be feasible for implementation under this framework. Latika has to plan the next steps carefully. The implementation and evaluation of the CSR projects under the UNSDG framework will need big decisions and support from all the business areas in the organization. Implementation will be more effective when senior executives are engaged in using the UNSDGs to prioritize their product development pipelines and strategic priorities. This will further result in new and profitable product offerings that can be scaled up to make measurable progress toward specific goals (Kramer, Agarwal, and Srinivas, 2019). Along with business alteration from the core, existing CSR activities also need screening. Important among these are alignment with existing projects, the ability to alter or discontinue existing projects, availability of funds, and motivation to ideate new projects aligned with the new framework and so on. Any new community need or project proposal requires a new evaluation process. There are many parameters for this evaluation. The most important parameter, however, would include the effectiveness of the framework in addressing the community need assessment, long-term sustainability, alignment with current business, and the resulting value creation for the company. This framework of evaluation and reporting, if developed well, will change the face of CSR and the company business operations altogether. It will then imply that business and CSR will be merged into one Business Sustainability Framework working toward the achievement of the UNSDGs. Discussion Questions 1. Identify and discuss the UNSDGs that directly align to the business of Tata Power. 2. Discuss CSR SDGs and projects under them in the context of the stakeholders, accountability, and sustainability. 3. Discuss the challenges and benefits of adopting the UNSDG framework in business and CSR strategy. 4. What are the steps to adopt and initiate a new CSR project or proposal in order to keep the UNSDG framework in alignment with business goals? Can you suggest another model, apart from UNSDG, that Tata Power could have adopted to meet their objectives? 5. What kind of process modifications do you think can make the CSR endeavors of Tata Power more effective after a situation like COVID-19