Which are the most relevant IMC tools in the maturity stage (the fourth) of the Product Life

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Which are the most relevant IMC tools in the maturity stage (the fourth) of the Product Life Cycle? And explain them.

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International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: Feb 28, 2024 11:54 PM

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Which are the most relevant IMC tools in the maturity stage (the fourth) of the Product Life

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In the maturity stage of the product life cycle where the product has reached a stable level of sales and market saturation it is important to employ integrated marketing communication IMC tools that ... View the full answer

International Marketing And Export Management

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