Question: Which brand strategy is being used when Mrs . Field's Cookies decides to add a new cookie flavor to its menu? Multiple Choice a copycat

Which brand strategy is being used when Mrs. Field's Cookies decides to add a new cookie flavor to its menu?
Multiple Choice
a copycat brand
a premium brand
a multi-brand
a line extension
a brand extension
 Which brand strategy is being used when Mrs. Field's Cookies decides

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