Question: Which brands were used in Davytan & Cunningham's experiment testing the appeal of product placement? Pepsi and Coke Pepsi and Heinz Heinz and Snapple Snapple

Which brands were used in Davytan & Cunningham's experiment testing the appeal of product placement?
Pepsi and Coke
Pepsi and Heinz
Heinz and Snapple
Snapple and Pepsi

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