Which campaign example BEST illustrates a focus on capturing $$share of customer$?$

Group of answer choices

Starbucks rolls out a mobile phone app that works like a frequent$-$purchase rewards card but captures data to measure Customer Lifetime Value.

Trader Joe$$s mails $$Trader Joe's Fearless Flyer,$$ an advertising circular, to $350,000$ San Gabriel

Valley households.

Mars Candy uses newspaper advertising and in$-$store events to promote a new ice cream novelty line that extends the well$-$known candy brand.

Post Cereal extends its Honey Bunches of Oats product line with Fruit Blends, using coupons on the original product to encourage consumers to try the new line.