Question: Which Celebrity to Use? 10 Marks Sometimes it can be effective for a firm to utilize a celebrity to help promote their product/brand. Your task

Which Celebrity to Use? 10 Marks Sometimes it can be effective for a firm to utilize a celebrity to help promote their product/brand. Your task is to identify whether any of the following firms could possibly benefit from using an available celebrity. If so, which available celebrity would be most appropriate? 1. Choose who you believe to be the best celebrity endorser for the products/firms listed. 2. Then work through the following checklist to see how well they would fit to the product and the promotional goals. Is the person well known? Is the person well liked? Would the person be seen as credible/believable? Is the person a good fit to the product? Is the person a good fit to the likely target market? Does the person present a risk of poor behaviour? Is the person already strongly associated with another product/brand? List of firms/brands looking for a celebrity endorser 1. Sketchers (Shoes) 2. Samsung (Mobile) 3. Toyota (Car) 4. MTJ (Cloths) 5. KFC (Fast food) 6. Nike (Shoes) 7. BMW (Car) 8. Charcoal (Cloths) List of Available Celebrities 1. Tom Cruise (Actor) 2. David Beckham (football/soccer player) 3. Michael Jordan (Basketball player) 4. Shahid Afridi (Cricketer) 5. Adnan Siddique (Actor) 6. Fawad Khan (Actor) 7. Atif Aslam (Singer) 8. Fahad Mustafa (Actor)

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