Question: Which Channel Structure Creates More Value for the Consumer? In this case the product is complex and very expensive. Customers need lots of expert advice
Which Channel Structure Creates More Value for the Consumer?
In this case the product is complex and very expensive. Customers need lots of expert advice and training to use it properly. What channel structure is most likely to create the bundle of benefits customers are looking for?
Manufacturer Manufacturer owned retailer selling only their products customers
Manufacturer Independent distributor Independent retailers selling many different products and brands customers
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