Which consumer behavior theories and concepts may have been used in each of the questions to inquire into consumers' perception, attitudes, motivation, cultural and individual factors and why? How does the below survey inquire into consumers' perception, attitudes, motivation, and cultural and individual factors? 1. Before purchasing the product which of the following is made? a.made sure this product/service was aligned with my values and beliefs b. was stimulated by ONE of my five senses (i.e., sight, smell, taste, touch, or hearing).

c. was stimulated by MANY of my five senses (i.e., sight, smell, taste, touch, and hearing). 2.Before purchasing the product which of the following is made? a. conducted research to make sure I was making an informed decision b. checked the brand's social media sites. c. compared it to other similar products/services d. did none of these because this is the product/service I always buy.

3. Buying this product/service will make me? a. make me happy.

b. improve the way people look at me.

c. maintain the way I look at myself (i.e., self-confidence d. reaffirm my opinion of this product/service.

4. Which of the following options best describes why you bought this product/service?

a. This product/service is a basic necessity for me.

b. This product/service brings me closer to my family, friends, colleagues, or peers.

c. This product/service makes my every day-to-day life easier.

d. This product/service gives me cognitive or sensory stimulation. 5. I would stop buying this product/service if? a. I did not like the celebrity or influencer who was paid to endorse the product/service.

b. the product/service was involved in a health scare.

c. the parent brand was found guilty of illegal or unethical activities (i.e., tax evasion, child labour, and so on.)

d. Nothing would stop me from buying this product/service as I am a 'die-hard fan'.

6. Who had the most significant influence on buying this product/service?

1. Friends and Family
2. Peers
3. Colleagues
4. Community leader or an expert
5. A social media influencer or celebrity
6. None of the above

7. Within your family, what role do you typically play when buying such products/services?

1. Influencer
2. Gatekeeper
3. Decider
4. Buyer
5. Preparer
6. User
7. Maintainer
8. Disposer

8. To which extent do you agree or disagree with the following statement: 'In buying this product/service, I belong to a certain social rank within my immediate circle of peers.'

a. Strongly disagree

b. Disagree

c. Neither agree nor disagree

d. Agree

e. Strongly agree

9.To which extent do you agree or disagree with the following statement: 'By buying this product/service, I want to belong to a particular reference group.'

a Strongly disagree

b. Disagree

c. Neither agree nor disagree

d. Agree

e. Strongly agree

10. To which extent do you agree or disagree with the following cultural elements being the main reason you bought this product/service?

a Strongly disagree

b. Disagree

c. Neither agree nor disagree

d. Agree

e. Strongly agree