Which criterion would a company use to determine whether there is adequate sales potential in a market segment? Accessibility Identifiability Responsiveness Size Question 11 2 pts The Brand Positioning Model describes how to take competitive advantages to create loyal customer relationships. True False Question 12 2 pts Marketing strategists should define competition narrowly in order to showcase the performance-related attributes of the brand. True Brand recall is less important in a brick-and-mortar store than for a service-based brand. True False Question 15 2 pts Consumers are more likely to make purchase choices based on brand awareness in high- involvement decision settings, such as purchasing a car. True False