Which customer would likely be more satisfied: a couple at a value $($inexpensive$)$ resort that meets their expectations for affordable food and basic room cleanliness, or a couple at a $5-$star resort that makes a few minor mistakes in their cooking and places the couple in a different, though still luxurious, room than what they reserved?

The $5-$star resort: since the customer paid more for their experience, they will have higher satisfaction.

The value resort: whether or not a product meets expectations is more important to customer satisfaction than the overall quality of the product.

The $5-$star resort: customers always prefer the highest$-$quality option regardless of price.

The value resort: there is nothing customers hate more than mistakes to their meals, so the couple at the $5-$star resort is extremely unsatisfied.