Which Economic Objective $($category$)$ is being integrated in the scenario below?

The NFL$\text{'}$s Global Markets Program $($launched in $2022)$ features twenty$-$one franchises that are awarded specific international market rights to extend its global brand awareness $($i$.$e$.,$ professional football, league, and team$).$ Submitted proposals by each club have to be approved by the NFL$\text{'}$s acting International Committee $($duration of five years$)$ based on its ability for market penetration $("$NFL Announces Growth of Global Markets....," $2023).$

$$ Survival

Private equity

Profits

Corporate social responsibility