Question: Which factor ( s ) need ( s ) to be considered when selecting a marketing medium? All factors listed here Frequency: the average number

Which factor(s) need(s) to be considered when selecting a marketing medium?
All factors listed here
Frequency: the average number of time your target customers are exposed to your messages.
Reach: the average number of people who are exposed to your advertising message at least one
Cost: the cost you pay per one thousand exposures
Which factor(s) need(s) to be considered when selecting a marketing medium?

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