Which Framework to Identify Target Audiences $($three rules term$)$ is being integrated in the scenario below?

This sports marketing campaign by Chicago's NHL sports team, the Blackhawks, aimed to foster connections between sports teams and fans. It also emphasized the power of having a goal. For the What$$s Your Goal campaign, players and fans were asked to post their own goals using the hashtag #WhatsYourGoal on social media.

The $2024$ Paris Olympic Games look to deliver on quality, while managing costs and balancing complexity. If successful, the Paris Games may be a proof point for the International Olympic Committee$$s $$New Norm$$ and may illustrate a new model for the future$$ and potential host countries and organizing committees around the world will be watching.