Which global strategy should they apply? Could they decentralize decision making and adopt a strategy that would make it easier to incorporate the diverse local conditions of India? Which segment would prove to be most profitable: business$-$to$-$business, consumer$-$to$-$consumer, or the emerging business$-$to$-$consumer channel? Once they decided what activities to pursue, what was the best means of accomplishing UPS's business objectives? Could they use their current strongholds to grow organically, or would additional alliances be a better way to go$?$ Perhaps they should follow the model of DHL and pursue an acquisition instead. The dynamic business environment in India surely needed a fresh strategy, and it was up to Ms$.$ Page to figure out how to proceed...she opened her laptop and began jotting down notes.