Question: Which IMC tool is challenging to use as it is not under the control of a marketer such as DASANI and often changes in terms

Which IMC tool is challenging to use as it is not under the control of a marketer such as DASANI and often changes in terms of requirements and structure?

Multiple Choice

digital and social media

TV advertising

earned media

sales promotion

support media

Which IMC tool is challenging to use as it is not

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