Question: Which is a correct statement about the interaction of Discount and Advertising Channel? Select one: a. The interaction effect of Discount and Advertising Channel indicates
Which is a correct statement about the interaction of Discount and Advertising Channel?
Select one:
a.
The interaction effect of Discount and Advertising Channel indicates that switching Channels from A (Mail) to B (Online) has a larger effect on the number of clicks when there is a discount than when there is no discount.
b.
The interaction effect of Discount and Advertising Channel indicates that adding a discount is higher for Channel B (Online) than for Channel A (Mail).
c.
All are correct!
d.
The interaction effect of Discount and Advertising Channel indicates that adding a discount has a smaller effect for Channel A (Mail) than for Channel B (Online).
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