Question: Which is a critical consideration in planning data collection? a. Market research studies should collect information that is interesting. b. Researchers can compare whether pre-existing

Which is a critical consideration in planning data collection? a. Market research studies should collect information that is interesting. b. Researchers can compare whether pre-existing data is sufficient or whether they should conduct new research. c. Determining how to collect the data is more important than collecting the data. d. Collecting interesting information is less time-consuming and cost-effective than collecting mundane information.

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