Question: Which is / are the primary conversion ( s ) for a lead generation site: 6 A referral to a friend 9 A phone call

Which is/are the primary conversion(s) for a lead generation site:
6
A referral to a friend
9
A phone call from a website visitor
Both a phone call and a form fill
12
A form fill on the website
Which is / are the primary conversion ( s ) for a

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