Which is INCORRECT:

a personal interview is an effective but time$-$consuming qualitative research method

mass communication is generally preferred $($by audiences$)$ more than segmented$/$targeted communication

psychographics is the segmentation of publics based on values, attitudes and lifestyles

an action objective involves a motivational response to information, and often involves benchmarking measurement techniques

Samsung alienated $($current and potential$)$ customers because of multiple and heavily publicized incidents of cell phone battery explosions