Which is INCORRECT:

Question $22$ options:

the Puerto Rico tourism campaign benefited from an agenda$-$setting theoretical strategy

strategic communication is defined by purposeful communication and interactions, and requires an integrated approach

an asymmetrical $($e$.$g$.$ press agentry$)$ strategic communication model presumes that communication should be more balanced and less "persuasive" in nature

brand management refers to your organization's "promise" regarding a true and consistent value of your product or service

demographics pertain to audience$-$grouping categories such as age, gender, income, race$/$ethnicity$,$ etc.