1. Which is likely a reason for the relatively benign rivalry between Coke and Pepsi?

   	a.	Both firms have been acquiring many of their bottling partners.
   	b.	Demand for carbonated drinks has been slowing down since the early 2000s.
   	c.	Both firms have been launching new product categories and entering new markets.
   	d.	Pepsi has sometimes claimed that Coke's products are inferior to, or copies of, its own products.

1. What is most necessary for an effective corporate vision?

   	a.	It should only be crafted by firms that are large and established.
   	b.	It should be challenging but also inspiring.
   	c.	It should consist exclusively of financial targets.
   	d.	It should be achievable in a relatively short period.