Which is NOT a technique mentioned by Sheena lyengar for mitigating choice overload? O Allow initial choices to have more options and later choices to have fewer options Reduce the number of options Condition consumers so that they can better handle complexity Help people understand the consequences of different choices as vividly as possibly o Organize options into more categories According to Barry Schwartz, the "magical amount of choice that we need as consumers... is usually less than the amount in most retail stores is never more than two options is the same for most product categories is equal to the amount in most retail stores is exactly eight options Based on our class discussions, the optimal value proposition requires... O Marketing myopia An increase in sales achieved by introducing an existing offering to new customers Attainment of quarterly profit goals Attainment of high gross margins The creation of superior value for customers in a way that benefits the company and its collaborators According to Barry Schwartz, many people believe that the more choice they have, the more they have. O debt freedom opportunity satisfaction time In our Duramax case discussion, what marketing outcome did we focus on the most when determining company value and collaborator (i.e., integrator) value? O Profit O Sales volume O Customer retention O Market share O Customer lifetime value