Question: Which is NOT true about broadcasting and narrowcasting? With broadcasting, receivers receive the same one-way messages from marketers. Narrowcasting allows marketers to send customized and

Which is NOT true about broadcasting and narrowcasting?

With broadcasting, receivers receive the same one-way messages from marketers.

Narrowcasting allows marketers to send customized and interactive messages.

Broadcasting uses traditional or mass media.

With narrowcasting, there is a delay and lack of accuracy in communication feedback

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