Which issue frames the values in tension?

$$ Whether to focus on the long$-$term viability of the company or on the near$-$term issue of the decline in the stock price.

$$ How to reverse the decline in investment analysts$$ outlook for G$-$BioSport without being accused by the SEC of artificially manipulating the share price.

$$ How to balance the desires of G$-$BioSport$$s investors for immediate earnings growth with the need of the company to follow a realistic business plan.

$$ How to improve investor confidence without creating unrealistic earnings expectations among shareholders and analysts.