Question: Which method for establishing the total marketing communications budget sets communication budgets to achieve the same amount of share-of-voice as competitors? A) Percentage-of-sales method B)

Which method for establishing the total marketing communications budget sets communication budgets to achieve the same amount of share-of-voice as competitors? A) Percentage-of-sales method B) Competitive-parity method Objective-and-task method D) Affordable method E) Comparative-parity method

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which method for establishing the total marketing communications budget sets the communication budget to achieve the same amount of share - of - voice

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