Question: Which observation concerning the product life cycle is false? Multiple Choice Product life cycles are not generally used today when considering product - markets. The

Which observation concerning the product life cycle is false?
Multiple Choice
Product life cycles are not generally used today when considering product-markets.
The sales and profits of an individual brand follow the life-cycle pattern.
A product idea may be in a different life-cycle stage in different markets.
A given firm may introduce or drop a specific product during any stage of the product life cycle.
Product life cycles describe industry sales and profits for a product idea within a particular product-market.

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