Which of the following conditions do not constitute a late-mover advantage (or first-mover disadvantage)? 4 When...
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Which of the following conditions do not constitute a late-mover advantage (or first-mover disadvantage)? 4 When buyers are skeptical about the benefits of a new technology or product being pioneered by a first-mover, thus allowing late-movers to wait until the needs of buyers and the attributes they prefer are clarified O When a late-mover's brand image/reputation is stronger than the first mover's brand image/reputation When pioneering leadership is more costly than imitating followership When the products of an innovating first-mover are somewhat primitive and do not live up to buyer expectations, thus allowing a clever follower with better-performing products to win disenchanted buyers away from the leader When rapid market evolution (due to fast-paced changes in either technology or buyer preferences) gives fast-followers and maybe even cautious late-movers the opening to leapfrog a first-mover's products with more attractive next-version products Which of the following conditions do not constitute a late-mover advantage (or first-mover disadvantage)? 4 When buyers are skeptical about the benefits of a new technology or product being pioneered by a first-mover, thus allowing late-movers to wait until the needs of buyers and the attributes they prefer are clarified O When a late-mover's brand image/reputation is stronger than the first mover's brand image/reputation When pioneering leadership is more costly than imitating followership When the products of an innovating first-mover are somewhat primitive and do not live up to buyer expectations, thus allowing a clever follower with better-performing products to win disenchanted buyers away from the leader When rapid market evolution (due to fast-paced changes in either technology or buyer preferences) gives fast-followers and maybe even cautious late-movers the opening to leapfrog a first-mover's products with more attractive next-version products
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Authors: Jerald E. Pinto, Elaine Henry, Thomas R. Robinson, John D. Stowe, Abby Cohen
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