Which of the following describes dynamic pricing?

A. A geographical pricing strategy in which the company charges the same price plus freight to all customers, regardless of their location

B. A geographical pricing strategy in which the seller designates some city as a basing point and charges all customers the freight cost from that city to the customer

C. Adjusting prices continually to meet the characteristics and needs of individual customers and situations

D. A geographical pricing strategy in which the company sets up two or more zones

Answer rating: 100% (QA)

Dynamic pricing refers to adjusting prices continually to meet the chara... View the full answer