Question: Which of the following explains Web analytics? ( Chapter 4 ) conducting online marketing research to improve product quality analyzing Web sites in order to

Which of the following explains Web analytics? (Chapter 4)
conducting online marketing research to improve product quality
analyzing Web sites in order to find the best one in a category
tracking all online purchasers to try and increase their frequency of visit to a particular Web site
analyzing Web surfers' behavior in order to improve Web site performance
analyzing Web sites in order to find the best online business practices
Which of the following explains Web analytics? (Chapter 4) conducting online

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