Which of the following involves consumers' need for objective performance?

Question 2 options:

	Consumers need a dishwashing detergent to help clean the dishes.
	Online shopping is 24 hours a day and 7 days a week.
	Wearing a stylish dress makes me feel good.
	I want to buy an Apple product because all of my friends have one.

Which of the following involves consumers' need for social performance?

Question 3 options:

	Consumers need a dishwashing detergent to help clean the dishes.
	Online shopping is 24 hours a day and 7 days a week.
	Wearing a stylish dress makes me feel good.
	I want to buy an Apple product because all of my friends have one.

Objective performance needs are those that the customer has to avoid the expenses and anxieties of product inconsistency or failure.

Question 4 options:

	True
	False

_____ are those who control the flow of information to other members of the purchase process.

Question 5 options:

	Users
	Influencers
	Gatekeepers
	Deciders