Which of the following is a difference between a standardization and segmentation strategy?

Pregunta $8$Respuesta

a$.$

A standardization strategy has several advantages over a segmentation strategy.

b$.$

Standardization allows the company to capture incremental revenues by customizing its offerings while segmentation has products aimed at the average consumer.

c$.$

A standardization strategy may lose sales from customers who desire more functions and features and are prepared to pay more for them while a segmentation strategy meets the needs of different groups of consumers and thus sells more in total.

d$.$

Standardization strategy may have higher costs than a segmentation strategy.