Which of the following is NOT a reason for defining core organisational values at the very beginning of the Integrated Digital Marketing strategic process A To ensure the brand message is authentic B To ensure shareholder value is maximised C To establish a seamless online presence D To gain suppor...

B To ensure shareholder value is maximised Shareholder value ...

Which of the following is NOT a reason for defining core organisational values at the very beginning

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Question:

Which of the following is NOT a reason for defining core organisational values at the very beginning of the Integrated Digital Marketing strategic process?

	A.	To ensure the brand message is authentic
	B.	To ensure shareholder value is maximised
	C.	To establish a seamless online presence
	D.	To gain support from employees