Question: Which of the following is NOT a segmentation variable difference? A Does income, age, gender, or lifestyle matter? B Does the customer seek a different

Which of the following is NOT a segmentation variable difference?

A

Does income, age, gender, or lifestyle matter?
B

Does the customer seek a different benefit from the product than do other groups?
C

Does the customer need the product?
D

Does the location of the customer influence whether or not they buy the product?

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Q:

21. a) b) c) d) An SCI below 100 indicates which of the following? Outshopping Inshopping Outsourcing An error was made in the calculation 11. a) b) c) d) Which of the following is NOT a segmentation...

Q:

Business Plan for YVCC BUS& 201 Topic: Winery in New York or Prosser WA 1. A short summary of the overall plan gets the reader interested and allows you to mention the important aspects of your plan...

Q:

Which statement best differentiates how marketing benefits accounting versus finance? Multiple Choice Marketing efforts give accounting inflows to track, cash flow to pay expenses, and taxes to be...

Q:

UNDERSTANDING BUYERS & MARKETS; MARKET SEGMENTATION Part Two Overview: This second part looks at better defining your target market. Using consumer behavioral patterns that fit your desired market...

Q:

Based on the following: When marketing, there are multiple types of Marketing Segmentation a business can use; demographic, psychographic, behavior, benefit and ethnic. In summary, demographic...

Q:

A positioning map is: -used solely with benefit segmentation and includes an assessment of lifestyle choices based on activities, interests, and opinions. -constructed by surveying customers about...

Q:

Tutoria Week 5 1. Icentify what type of segmentation are the following scenarios depicting. a. A bank that markets home loans to young married people and financial planning services to retired...

Q:

DESIGNING CUSTOMER-ORIENTED MARKETING STRATEGIES Part One Overview: This is the first part of an ongoing semester-long project to create the framework of a strategic marketing plan for a new company....

Q:

Answer ALL questions. Each question carries ONE (1) mark State whether each of the following is True or False a) Segmenting markets according to age, gender, income levels and life cycle stages of...

Q:

Chapter One: Valuing Diversity R The wise are as rare as eagles that fly high in the sky. Bantu proverb Managing Workplace Diversity I Chapter One: Valuing Diversity VALUING DIVERSITY Chapter...

Q:

Without using Fig. 13.3, predict which bond in each of the following groups is the most polar. a. COF, SiOF, GeOF b. POCl, SOCl c. SOF, SOCl, SOBr d. TiOCl, SiOCl, GeOCl e. COH, SiOH, SnOH f. AlOBr,...

Q:

Old photographic plates were made of glass with a light sensitive emulsion on the front surface. This emulsion was somewhat transparent. When a bright point source is focused on the front of the...

Q:

2 True or false: Data cleaning is the process of removing or correcting errors and inconsistencies in the data to improve its quality and accuracy. True False

Q:

As the manager of Smith Construction, you need to make a decision on the number of homes to build in a new residential area where you are the only builder. Unfortunately, you must build the homes...