Which of the following is TRUE of ethnocentrism? It binds a firm's employees together who are...
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Which of the following is TRUE of ethnocentrism? It binds a firm's employees together who are from different cultures. O It is a problem that arises when managers from affluent countries (who see themselves or their culture as superior) work with managers and markets in less affluent countries. American managers are relatively immune to the influence of ethnocentrism. Ethnocentrism is the cornerstone of effective adaptation in the field of international marketing. O Self-reference criterion is universally considered a very good technique to reduce or eliminate ethnocentrism. Which of the following is TRUE of ethnocentrism? It binds a firm's employees together who are from different cultures. O It is a problem that arises when managers from affluent countries (who see themselves or their culture as superior) work with managers and markets in less affluent countries. American managers are relatively immune to the influence of ethnocentrism. Ethnocentrism is the cornerstone of effective adaptation in the field of international marketing. O Self-reference criterion is universally considered a very good technique to reduce or eliminate ethnocentrism.
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Answer B It is a problem that arises when managers from affluent cou... View the full answer
Related Book For
Auditing and Assurance Services
ISBN: 978-0077862343
6th edition
Authors: Timothy Louwers, Robert Ramsay, David Sinason, Jerry Straws
Posted Date:
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