Question: Which of the following statements about implementing an IMC program is true? Multiple choice question. Firms that try to integrate social media into their IMC

Which of the following statements about implementing an IMC program is true?
Multiple choice question.
Firms that try to integrate social media into their IMC program have a less-effective message.
The more interest top management takes in IMC, the more they interfere with and reduced the effectiveness of the program.
The more a firm generates in sales, the longer it takes to implement an IMC program.
Firms with a strong market orientation are the least likely to implement an IMC program.

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