Which of the following statements is NOT correct regarding global marketing? A . Global companies often form
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Question:
Which of the following statements is NOT correct regarding global marketing?
A Global companies often form strategic alliances with other companies around the world.
B Global marketing is the process of marketing products and services within and across multiple countries.
C As the need for companies to go abroad has increased, the risks involved have decreased,
D In deciding whether to go global, companies need to decide where they should produce or source their products.
E Most industries face nondomestic competition.
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Auditing a business risk appraoch
ISBN: 978-0324375589
6th Edition
Authors: larry e. rittenberg, bradley j. schwieger, karla m. johnston
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