Which of these best describes the brand image? (select only one) Those valued associations that are unique

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Which of these best describes the "brand image"? (select only one)

Those valued associations that are unique to a brand and set it apart from the competition

What people think and feel with respect to a brand

The strategic design of a differentiated customer value proposition

The name, logo, and other visual or non-visual aspects associated with a particular brand

Related Book For answer-question

Operations and Supply Chain Management

ISBN: 978-0077403652

13th edition

Authors: F. Robert Jacobs, Richard Chase

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Posted Date: Apr 15, 2020 12:58 AM

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Which of these best describes the brand image? (select only one) Those valued associations that are unique

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Expert Answer:

Option b is correct Explanation Traditionally the people responsible for brand positioning focus on different points qualities that set each brand apa... View the full answer

Operations and Supply Chain Management

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