Question: Which of these is a false statement? Multiple Choice Selling low - priced goods to the BOP is difficult since infrastructure and product knowledge are

Which of these is a false statement?
Multiple Choice
Selling low-priced goods to the BOP is difficult since infrastructure and product knowledge are lacking.
Phones sold in the BOP need to be very reliable and have lots of battery capacity.
S. C. Johnson used a "homemaker's club" to distribute gift baskets of malaria-reducing items.
Marketing for the BOP should focus on making cheap stuff.
Which of these is a false statement? Multiple

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